We come from different spaces in the fashion industry and we all work together for a more transparent, fair, and sustainable fashion industry starting in Puerto Rico.
Auralís Herrero-Lugo (CKO / Chief Knowledge Officer)
Auralis leads all of our circularity and manufacturing efforts. Entrepreneur, designer and sustainable fashion consultant with more than fifteen years of experience. She also, teaches Product Development, Circular Fashion, Apparel, Accessories and Sustainable Fashion at some of the top design schools in the country, like Parsons New School for Design, Fashion Institute of Technology and Baruch College. After moving full time to Puerto Rico in January of 2018 she also serves as director of product development at Blue Water Defense.
Daniel Santiago- Díaz (
Daniel is our director of operations and business development, a seasoned sales executive by training he leads all of our outreach in this respect while in charge of the international collections export from Puerto Rico. Endorsed by an MBA in International Business, and an MA Certificate in Fashion Business Management from the Westminster University in England, Daniel splits his time between Boston and Puerto Rico.
Ruby Dávila-Rendón (firstname.lastname@example.org) Communications Manager
Ruby is our community and communications manager, the link between designers and affiliates in the local and international fashion ecosystem. Besides being a jewelry designer, Ruby Dávila-Rendón is certified by a BBA in Business Administration with a specialty in Marketing and by a MBA in International Businesses. She is a specialist in marketing and strategic business planning in the fashion industry. Ruby is a constant traveler with Puerto Rico as her home base.